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Market Insights
It's Not How Many People You Reach — It's Who you reach with Marketing
It's Not How Many People You Reach — It's Who you reach with marketing
Itir Ozdiker
Jul 82 min read
Is Turkey a difficult market or is it just a "different" one : A study on Turkish beverage market
Turkey is not a difficult market. It is just a different one. Foreign companies should complement their internal capabilities with strong local insight, recognising that familiarity with the market including relationships, cultural context, and on-the-ground judgment plays a significant role in execution for Turkish market.
Itir Ozdiker
Apr 175 min read
From Strategy to Execution: Why Companies Need Hands-On Support in Turkey
Many companies have strong strategies but struggle with on-the-ground execution. Turkey’s fast-moving business environment requires local adaptation, active follow-up, and continuous coordination.
Axis and Co Development and Execution Studio
Dec 1, 20251 min read
Entering the Turkish Market: What Global Brands Must Know
Successful market entry requires more than market size
Axis and Co Development and Execution Studio
Nov 14, 20251 min read
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